COME
AND MAKESOME MEMORIES WITH US

Legend Boats just keeps getting bigger and better. Join in the fun of getting Canadians on the water and enjoying the boating lifestyle!

Our Mission Is To Create Memories.

That’s what we’re all about. Whether we’re working on a cool new design, adding an innovative feature, or squeezing in that extra bit of value, all we’re thinking about is providing you with the ultimate boating experience that creates memories that will last a lifetime.

Focus on value:

We only offer features or services that offer a far greater perceived value to a customer than perceived cost.

Wow our customers:

We believe in going out of our way to ensure that our clients' expectations are not only met but exceeded.

Teamwork:

We treat one another with respect and communicate openly. We foster collaboration while maintaining individual accountability. We encourage the best ideas to surface from anywhere within the organization. We appreciate the value of multiple perspectives and diverse expertise.

Innovation:

We seek innovations and ideas that will enhance our customers' experience through added features, increased functionality, or simpler operation. We are not discouraged by those who tell us it cannot be done, but motivated to prove them wrong.

Frugality:

We invest our money in things that really matter and we believe that frugality breeds resourcefulness, self-sufficiency and invention.

Fun:

We believe that a good sense of humour is essential to success. We encourage people to have fun in the workplace, but never at the expense of productivity or customer satisfaction.

Learn about our past

...as Duhamel and Dewar, a little tire outlet in Sudbury, barely making it past payday and exchanging tires for catchy jingles, all the way to being Legend Boats, an international boat manufacturing, wholesaling and retailing company, the Legend Boats Headquarters in Whitefish is chock full of exciting history!

Did you know?

Duhamel and Dewar in Whitefish is the Legend Boats Headquarters. Every Legend you see across Canada came right from our Shop.
Legend Boats has nearly 60 Dealers across Canada.
It was decided by a coin toss that Duhamel would go before Dewar in our name.
When Vic Duhamel and Carl Dewar were still in the tire business, they met Stompin'Tom Connors at a bar, where they got to talking and worked out a good trade. A new set of tires for Tom and a catchy jingle for TireTown, you may remember that one! 'Listen to our ad'
While they were in the RV business, Duhamel and Dewar ran a campaign to fly people to Whitefish from all over Canada just to test drive their RVs. Naturally, people were skeptical that they would be forced to buy something, so Vic Duhamel and Carl Dewar picked the customers up from the airport and immediately handed them their reimbusement cheque for their flight, hotel and everything, just to put them at ease.

Legend timeline

2016
Legend introduces two new and exciting boat lines. The all new F17, a hardcore fishing machine with awesome new metallic decals and an all new fish and ski XSeries crossover, a sleek, modern, family-friendly fish and ski boat. Legend Boats also introduced the all new and exciting Black Series Triple Tube Pontoon line with 3 models to choose from. Legend Boats’ Head Office expands once again as they build a new state-of-the-art marine facility.
Legend Boats introduces All-In Pricing. NMMA Canada Honours Owners of Legend Boats with Hall of Fame Award. Legend Boats introduces the all new and exciting Splash Pontoon line with 4 models to choose from. Legend Boats’ Head Office will expand once again as they build a new state-of-the-art marine facility.
2015
2014
Legend Boats introduces the all new and exciting Enjoy Pontoon line with 6 models to choose from. Legend Bayshore Pontoon series receives 2 new additions to the family with the BayShore Cruise and the BayShore Flex. The all new 16 CX full windshield boat model is introduced.
Legend introduces two new and exciting Pontoon lines with thirteen new pontoon boat designs. The Luxura and Platinum Series offer a rich and sleek modern design with luxurious comfort and extensive room for entertaining. The Legend Bayshore Pontoon series is completely re-designed offering comfortable classic style, complete with a lower height SmartDeck and safety rails for easy accessibility for all ages. Legend Boats offers industry-first Lifetime Plus Six Year Wowranty. A warranty that covers the entire boat for 6 years. Legend Boats offers weekly payment plan options for boats and motor upgrades in its catalogue and website.
2013
2012
Legend Boats celebrates its 25th anniversary and explosive growth as a leader in the marine industry celebrating aquarter century focused on state-of-the-art engineering and innovation, integrity pricing, fully-priced promotions campaign with transparent cross-country pricing. Legend Boats re-designs its Xtreme and XGS exteriors with a rich shiny charcoal grey. Legend Boats offers customized Colour Decal Kits to personalize its boats. Legend Boats include a power speed chart in their catalogues and websites to help customers identify the most popular motor upgrades for their boat in the industry. It also identifies the best motor option based on their boating needs for fishing, cruising, tubing, skiing and cruising.
Legend Boats introduces another industry first; the “SmartDeck,” a triple-purpose rear deck in most pontoon models –propelling pontoon boat sales nationwide.
2008
2007
Legend Boat introduces yet another industry-changing model in its all-time best-selling 16 Xcalibur boat. The best equipped, most flexible 16 foot full windshield fish and ski boat.
Legend Boats introduces the “Classic line of pontoons that later became the “Genesis” Series that made pontooning accessible to the mass market and catapulted Legend pontoon sales
2005
2002
Legend Boat introduces the revolutionary all welded Gen X Series to Canada that includes an industry-first EZ-flip, rear Extenda-Deck ConvertaBench and a Leakproof for Life Warranty on the entire hull.
Legend Boats goes online with www.legendboats.com as Canada’s first fully-priced aluminum boat website.
2000
1999
Legend Boats first official Canada-wide Dealer Show and Training program is launched. Legend Boats is the first to introduce a complete full top included as standard equipment on all full-windshield packages.
The industry changing 151 Viper, a loaded 15 foot deluxe fishing machine is introduced to the market.
1997
1992
Legend Boats introduces its molded plastic console with a curved windshield, full stand-up foul weather tops, thick .100 gauge aluminum on select models and the industry’s first fish and ski aluminum boats with a rear convertabench.
A breakthrough year for Legend Boats with the first ever fully-priced boat brochure in Canada. Legend’s fully priced marketing system was developed and caused a wave of excitement and buzz in the industry.
1988
1987
Official launch for Legend Boats founded near Sudbury in Whitefish, Ontario

Grow With Us

At Legend, there are endless possibilities for knowledge, growth and progression. We will do whatever it takes to make you the absolute best person you can be. Every year, we take selected Team Members to conferences all over North America, including Dreamforce in San Francisco, and MDCE in Orlando. Our Sales People are enrolled in highly respected sales training programs and all of our Shop and Service staff have the option of attending Mercury University to become Merc Certified. We don't believe in being good enough, we believe in being excellent, superb, fantastic and having that all-around WOW factor!

Forget Performance Reviews

Yearly reviews are dreaded by staff and management, take so much time to accumulate the needed information, always end up being full of negativity and resentment and just don’t contribute to the overall growth and well-being of staff.

At Legend, we firmly believe in bi-weekly Performance Previews. This is a casual sit-down chat between the Team Member and the Team Leader to talk about the past couple of weeks: what was good, what needs work, and this is also an opportunity for the Team Member to tell their Leader exactly what they need to accomplish their goals. This has been widely accepted throughout the company and everyone seems happier because of it!

Have Fun With Us

We're always cooking up something new and fun for our Team Members. It's very important to take a step back from the daily routine to just let loose and bond with some people you doin't normally work closely with. Whether it be our Legend Amazing Race our Rockstar Christmas Party, Lunchtime Tournaments or our most recent Winter-palooza, our staff keep having fun and growing closer together because of it.

PROSPER WITH US

Did we mention we’re awesome? Because the World has. At Legend, we don’t settle for OK or good enough. We’re annoyingly overachieving and we love it that way.

Check out some of the things we have to be proud of:

- Boating Industry’s Top 100 Dealers - 2 Years in a row http://www.northernlife.ca/news/localNews/2014/12/01-legend-boats-sudbury.aspx
- Award Winning Booth at Toronto International Boat Show - 2 Years in a row http://blog.legendboats.com/1686/2015-toronto-international-boat-show/
- 2014 Catalogue was entered to the Sudbury Design Society and won the SDA Juror’s Selection Award 2014! http://www.sd-a.ca/pages/legend.html
- Retailer of the Year Award by the local Chamber of Commerce (Barrie Store)
- Company of the Year Award at the Bell Business Excellence Awards http://sudburychamber.ca/congratulations-to-our-2013-bea-winners/
- Our Owners, Victor Duhamel and Carl Dewar were inducted into the NMMA Hall of Fame this year. This is boating’s highest achievement! http://blog.legendboats.com/1718/nmma-canada-honours-owners-of-legend-boats-with-hall-of-fame-award/
- Mercury President’s Club Award and many other honours from Mercury as a top Dealer for 20 + Years in a row!

WHERE WE'RE HEADED:

Legend changes constantly. Seriously. It's never static or stagnant here. If you're an innovative, hard-working and fun invididual, you'll love to be part of this Family and this is certainly the time to join!

We've just built a new, state-of-the-art Legend Boats Headquarters Building, overlooking the beautiful Vermillion River.

Come learn, grow and laugh with us, we're waiting for you.

Work at Legend Boats

See a position you'd be perfect for? Apply today.
Administration
Bilingual Administrative Assistant/ClerkWhitefish, OntarioAccounting ClerkWhitefish, Ontario
Barrie Service
Marine MechanicInnisfil, Ontario
Logistics and Trucking
Memory Deliverer (Truck Driver)Whitefish, Ontario
Production
Memory BuilderWhitefish, Ontario
Whitefish Service
Retail Memory BuilderWhitefish, OntarioCustomer Care SpecialistWhitefish, Ontario

Legend Boats welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Close