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AND MAKESOME MEMORIES WITH US

Legend Boats just keeps getting bigger and better. Join in the fun of getting Canadians on the water and enjoying the boating lifestyle!

Our Mission Is To Create Memories.

That’s what we’re all about. Whether we’re working on a cool new design, adding an innovative feature, or squeezing in that extra bit of value, all we’re thinking about is providing you with the ultimate boating experience that creates memories that will last a lifetime.

Focus on value:

We only offer features or services that offer a far greater perceived value to a customer than perceived cost.

Wow our customers:

We believe in going out of our way to ensure that our clients' expectations are not only met but exceeded.

Teamwork:

We treat one another with respect and communicate openly. We foster collaboration while maintaining individual accountability. We encourage the best ideas to surface from anywhere within the organization. We appreciate the value of multiple perspectives and diverse expertise.

Innovation:

We seek innovations and ideas that will enhance our customers' experience through added features, increased functionality, or simpler operation. We are not discouraged by those who tell us it cannot be done, but motivated to prove them wrong.

Frugality:

We invest our money in things that really matter and we believe that frugality breeds resourcefulness, self-sufficiency and invention.

Fun:

We believe that a good sense of humour is essential to success. We encourage people to have fun in the workplace, but never at the expense of productivity or customer satisfaction.

Learn about our past

...as Duhamel and Dewar, a little tire outlet in Sudbury, barely making it past payday and exchanging tires for catchy jingles, all the way to being Legend Boats, an international boat manufacturing, wholesaling and retailing company, the Legend Boats Headquarters in Whitefish is chock full of exciting history!

Did you know?

Duhamel and Dewar in Whitefish is the Legend Boats Headquarters. Every Legend you see across Canada came right from our Shop.
Legend Boats has nearly 60 Dealers across Canada.
It was decided by a coin toss that Duhamel would go before Dewar in our name.
When Vic Duhamel and Carl Dewar were still in the tire business, they met Stompin'Tom Connors at a bar, where they got to talking and worked out a good trade. A new set of tires for Tom and a catchy jingle for TireTown, you may remember that one! 'Listen to our ad'
While they were in the RV business, Duhamel and Dewar ran a campaign to fly people to Whitefish from all over Canada just to test drive their RVs. Naturally, people were skeptical that they would be forced to buy something, so Vic Duhamel and Carl Dewar picked the customers up from the airport and immediately handed them their reimbusement cheque for their flight, hotel and everything, just to put them at ease.

Legend timeline

2018
Bateaux Legend est fier de vous présenter les tous nouveaux ajouts à sa série XTR; les 18 XTR Troller et 20 XTR Troller sont des bateaux de pêches modernes et robustes.

La Série Splash, nouvellement réinventée à également été présentée, ajoutant un ‘’Splash’’ de bleu à l’extérieur, y compris des touches de bleu sur le mobilier.

C’est un retour vers le passé! Plusieurs ne le savent peut-être pas, mais Bateaux Legend a déjà vendu des bateaux en fibre de verre dans les années 90 et maintenant, Bateaux Legend est fier d’accueillir et d’ajouter les nouveaux Bateaux Pontés en fibre de verre; les Legend Vibe D19 et Vibe D20 à sa gamme Legend.
Bateaux Legend introduit la nouvelle série XTR, un bateau de pêche moderne et convivial pour toute la famille. Est également présenté, le F19, une machine de pêche hardcore avec de magnifiques décalcomanies métalliques complètement nouveaux, ainsi que la nouvelle série Enjoy, avec sa nouvelle couleur dans le kit graphique, une bande extérieure Bleue Fibre de Carbon et les fauteuils portant l’accent bleu.

Legend Boats célèbre également sa 30ème année, et tout le personnel se retrouve maintenant dans le nouveau bâtiment ultra-moderne.
2017
2016
Bateaux Legend introduit la nouvelle série hybride X , un bateau de pêche et de ski élégant, moderne et convivial pour toute la famille. Le F17, une machine de pêche endurcie avec de magnifiques décalcomanies métalliques, est également présenté tout comme la nouvelle série Splash, un ponton solide, léger, efficace et amusant , construit pour fonctionner avec moins de puissance.

Bateaux Legend ouvre un nouveau magasin corporatif à Ste Marthe sur le Lac près de Montréal.

Le siège social de Bateaux Legend se développe à nouveau par la construction d’un nouveau bâtiment ultra moderne.
Bateaux Legend amène la fixation des prix à un nouveau niveau dans l’industrie de la marine en proposant les prix tout-inclus.. Pas de frais d’administration. Pas de frais de transport. Aucuns frais cachés.

Ils se félicitent également de l’ajout de la série Camo. De grandes coques en V modifiées disponibles en 18 et 20 pieds avec console sur le côté ainsi qu’en 20 pieds avec console centrale!

Les réalisations de carrière de Victor et Carl ont été reconnues lors de la NMMA Canadian au Salon International du Bateau de Toronto, en 2015.
2015
2014
Bateaux Legend présente sa toute nouvelle et excitante série de pontons Enjoy comptant 6 différents modèles.

La famille de pontons Bayshore compte deux nouveaux membres avec les BayShore Cruise et BayShore Flex.

Le nouveau modèle de bateau 16 CX à pare-brise plein est introduit.
Legend propose deux nouvelles et excitantes séries de pontons comptant treize nouveaux designs de pontons.. Les Luxura et Platinum offrent une conception moderne et riche avec du confort et de l’espace à profusion. La série de pontons Bayshore est complètement repensée en offrant un style classique confortable incluant un “SmartDeck” abaissé et des gardes de sécurité pour faciliter l’accès peu importe votre âge.

Legend offre la première WOWrantie de 6 ans de l’industrie couvrant l’intégralité du bateau pendant 6 ans.

Legend offre des plans de paiements hebdomadaire pour les bateaux et moteurs présentés dans son catalogue et site web.
2013
2012
Bateaux Legend célèbrent son 25ième anniversaire en tant que leader de l’industrie ainsi qu’une croissance fulgurante, résultat d’un quart de siècle d’innovations de premier ordre, des prix intègres, des campagnes de promotionnelles où sont affichés les prix, qui sont les mêmes partout au pays.

Legend redessine les extérieurs des Xtreme et XGS d’un gris charbon riche et luisant.

Bateaux Legend offre des ensembles d’autocollant colorés pour personnaliser les bateaux. Legend ajoute une charte de puissance et vitesse sur son site web et ses brochures afin d’aider ses clients à identifier les options de motorisation les plus populaires de l’industrie. La charte identifie également le meilleur choix de moteur en fonction de vos besoins pour la pêche, la promenade, le tube ou le ski.
Legend innove encore avec le lancement du “SmartDeck”. Cette section de poupe à triple utilité disponible sur la plupart des modèles propulse les ventes de pontons partout au pays.
2008
2007
Legend présente un autre modèle qui révolutionne l’industrie, le 16 Xcalibur qui devient son meilleur vendeur. C’ est le bateau de 16’ pieds à pare-brise plein pour pêche et ski le mieux équipé et le plus flexible.
Legend lance la ligne de pontons classiques qui deviendra plus tard la série Genesis. Cette série permet à tout le monde d’avoir les moyens de s’amuser sur l’eau et catapulte les ventes de Legend.
2005
2002
Legend Boat introduces the revolutionary all welded Gen X Series to Canada that includes an industry-first EZ-flip, rear Extenda-Deck ConvertaBench and a Leakproof for Life Warranty on the entire hull.
Legend Boats goes online with www.legendboats.com as Canada’s first fully-priced aluminum boat website.
2000
1999
Legend Boats first official Canada-wide Dealer Show and Training program is launched. Legend Boats is the first to introduce a complete full top included as standard equipment on all full-windshield packages.
Toujours à l’avant-garde, Legend change à jamais l’industrie avec le 151 Viper. Une embarcation de 15’ complètement équipée qui en fait la “machine” de pêche de luxe par excellence.
1997
1992
Legend Boats introduces its molded plastic console with a curved windshield, full stand-up foul weather tops, thick .100 gauge aluminum on select models and the industry’s first fish and ski aluminum boats with a rear convertabench.
A breakthrough year for Legend Boats with the first ever fully-priced boat brochure in Canada. Legend’s fully priced marketing system was developed and caused a wave of excitement and buzz in the industry.
1988
1987
Lancement officiel des bateaux Legend fondés à Whitefish Ontario tout près de Sudbury.

Grow With Us

At Legend, there are endless possibilities for knowledge, growth and progression. We will do whatever it takes to make you the absolute best person you can be. Every year, we take selected Team Members to conferences all over North America, including Dreamforce in San Francisco, and MDCE in Orlando. Our Sales People are enrolled in highly respected sales training programs and all of our Shop and Service staff have the option of attending Mercury University to become Merc Certified. We don't believe in being good enough, we believe in being excellent, superb, fantastic and having that all-around WOW factor!

Forget Performance Reviews

Yearly reviews are dreaded by staff and management, take so much time to accumulate the needed information, always end up being full of negativity and resentment and just don’t contribute to the overall growth and well-being of staff.

At Legend, we firmly believe in bi-weekly Performance Previews. This is a casual sit-down chat between the Team Member and the Team Leader to talk about the past couple of weeks: what was good, what needs work, and this is also an opportunity for the Team Member to tell their Leader exactly what they need to accomplish their goals. This has been widely accepted throughout the company and everyone seems happier because of it!

Have Fun With Us

We're always cooking up something new and fun for our Team Members. It's very important to take a step back from the daily routine to just let loose and bond with some people you doin't normally work closely with. Whether it be our Legend Amazing Race our Rockstar Christmas Party, Lunchtime Tournaments or our most recent Winter-palooza, our staff keep having fun and growing closer together because of it.

PROSPER WITH US

Did we mention we’re awesome? Because the World has. At Legend, we don’t settle for OK or good enough. We’re annoyingly overachieving and we love it that way.

Check out some of the things we have to be proud of:

- Boating Industry’s Top 100 Dealers - 2 Years in a row http://www.northernlife.ca/news/localNews/2014/12/01-legend-boats-sudbury.aspx
- Award Winning Booth at Toronto International Boat Show - 2 Years in a row http://blog.legendboats.com/1686/2015-toronto-international-boat-show/
- 2014 Catalogue was entered to the Sudbury Design Society and won the SDA Juror’s Selection Award 2014! http://www.sd-a.ca/pages/legend.html
- Retailer of the Year Award by the local Chamber of Commerce (Barrie Store)
- Company of the Year Award at the Bell Business Excellence Awards http://sudburychamber.ca/congratulations-to-our-2013-bea-winners/
- Our Owners, Victor Duhamel and Carl Dewar were inducted into the NMMA Hall of Fame this year. This is boating’s highest achievement! http://blog.legendboats.com/1718/nmma-canada-honours-owners-of-legend-boats-with-hall-of-fame-award/
- Mercury President’s Club Award and many other honours from Mercury as a top Dealer for 20 + Years in a row!

WHERE WE'RE HEADED:

Legend changes constantly. Seriously. It's never static or stagnant here. If you're an innovative, hard-working and fun invididual, you'll love to be part of this Family and this is certainly the time to join!

We've just built a new, state-of-the-art Legend Boats Headquarters Building, overlooking the beautiful Vermillion River.

Come learn, grow and laugh with us, we're waiting for you.

Work at Legend Boats

See a position you'd be perfect for? Apply today.
Ventes Barrie
Service Barrie
Commercialisation
Coordinateur marketingWhitefish, Ontario
La production
Boat/Trailer RiggerWhitefish, OntarioMarine MechanicWhitefish, Ontario
Service Whitefish
Licensed Automotive MechanicWhitefish, OntarioRetail Memory BuilderWhitefish, Ontario

Legend Boats welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.