Our Mission is to Create Memories

Whether we are working on a cool new design, adding an innovative feature, or squeezing in that extra bit of value, all we’re thinking about is providing you with the ultimate boating experience and creating memories that will last a lifetime.

Our Legend Values

Focus on Value

We only offer features or services that offer a far greater perceived value to a customer than perceived cost.

WOW Everyone

We believe in going out of our way to not only meet, but exceed the expectations of everyone we deal with.


We treat one another with respect and communicate openly. We foster collaboration while maintaining individual accountability. We encourage the best ideas to surface from anywhere within the organization. We appreciate the value of multiple perspectives and diverse expertise.


We focus on results, measure what matters and set clear goals that make the responsibility of providing that ultimate boating experience, personal.


We seek innovations and ideas that will enhance our customers’ experience through added features, increased functionality, or simpler operation. We are not discouraged by those who tell us it cannot be done, but motivated to prove them wrong.


We invest our money in things that really matter and we believe that frugality breeds resourcefulness, self-sufficiency and invention.


We believe that a good sense of humour is essential to success. We encourage people to have fun in the workplace, but never at the expense of productivity or customer satisfaction.